I WANNA ; Branding & Identity

This is a re-branding project for a cupcakes store locally in Singapore named I WANNA. The aim for re-branding is to let people know that I WANNA actually specializes in customizing cupcakes for different occasions.

Hence the re-branding looks more customized with different characters that actually represents the different event groups (Eg: Blue Character with a necktie represents office workers for an office event).


Menu | Brochure

Brand Guide

Letterhead | Envelope

Namecard | Badges

Graphical Elements

Uniform